What locations do customers visit where they recognize you as part of the Postal Service?

Customers primarily recognize postal employees at the Retail Counter. This area serves as the direct interface between the Postal Service and the public, where transactions such as mail and package processing, purchasing stamps, and accessing various postal services take place. Employees working at the counter interact face-to-face with customers, providing not only services but also assistance and information regarding postal options. This direct interaction builds familiarity and recognition, making the retail environment the most prominent location for customer engagement with Postal Service representatives.

In contrast, mail delivery points focus on the delivery process rather than customer interactions, sorting facilities and distribution centers are primarily operational areas where mail is processed and sorted away from public access, which limits customer recognition. Therefore, the Retail Counter is the most significant location for establishing a visible presence of Postal Service employees in the eyes of customers.