How should a SSA encourage customers to take the POS Survey?

Encouraging customers to take the Point of Sale (POS) Survey can be effectively achieved by actively engaging them in the process. Inviting customers to participate by circling the QR code and extending a personal invitation creates a direct and clear connection between the customer and the survey. This approach not only raises awareness about the survey but also makes it more accessible for the customers, as they can quickly scan the code with their mobile devices to complete the survey.

This method leverages personal interaction, which can increase participation rates. It shows that you value their feedback and are interested in hearing their opinions, fostering a sense of involvement and importance among customers. Engaging them in this way also conveys a readiness to improve services based on their input, further motivating them to participate.

In contrast, while providing a discount coupon could act as an incentive, it may not create the same level of personal engagement. Sending an email invitation relies on customers checking their inboxes and can be less immediate and personal than a face-to-face request. Leaving it up to the customer’s discretion does not actively encourage participation and may result in lower response rates, as customers might overlook the option entirely. Thus, the approach of circling the QR code and inviting customers is the most proactive and effective